Many businesses have a website and some have more than one. Before long, having a website will be as important to your business as having a tax ID number. Fortunately, creating a basic website is simple and relatively inexpensive. Despite the simplicity, there are many useless and ineffective websites around.

Sure, you need a good web designer and a reliable hosting firm but effectiveness is more than just good looks and 24x7 availability. Your site needs to be practical and informative. It must be engaging and have a clear purpose. That's what we'll talk about in this presentation.